EMEA Market Entry & Expansion
EMEA Market Entry & Expansion

EMEA Market Entry & Expansion

EMEA / CEE Sales - Challenges

When companies introduce their products and services overseas, they have three entry options which pose challenges that often leads to failure:

Indirect Channel Partner Challenges include:

  • Lack of local supervision to drive sales
  • Very long sales cycles and inaccurate sales forecasting

Sales Generation Firms / Sales Agent Challenges include:

  • Lack of presales ability and focus
  • High management time and cost overhead

Entity Set Up - Direct Hire Challenges include:

  • High up front costs
  • Local compliance, severance costs, entity dissolutions

EMEA / CEE Setup of Operations - Challenges

Overseas expansion has a heavy task burden; from selecting entity structures and local accounting partners to the management time required to oversee operations. There is also substantial liability and permanent establishment risk from local employment laws, tax compliance and VAT filing requirements.

EMEA / CEE Development and Delivery - Challenges

Finding all the required skills available at the right time and cost is complex. Internal resources can also be overburdened with operational task of RFI and RFQ processes.

Outsourced Sales, Operations & Development - Controls & Reduces Cost

Managing costs requires the ability to establish sound budgets and streamline the control of actual costs throughout your daily operations. With the complexities of managing the cash flow of revenue, service offerings, and operations, we offer clients a better way to reduce costs. Through our Outsourced sales, operations, and development services we are effective in eliminating costs before they occur:


  • No initial recruitment fees
  • No entity set up costs or employer payroll costs
  • Early ROI compared to pursuing direct hire strategy

Outsourced Sales, Operations & Development - Speeds up Time to Market

Time is critical when companies enter new markets. Without an immediate understanding of how the local value chain works, companies face extraordinary challenges to enter and succeed in new markets. Given limited product life cycles, financial, and labor resources; companies must find more effective ways to alleviate these constraints. Our outsourced services bring client products and services into and out of EMEA more rapidly with a faster sales cycle than traditional market entry options:


  • Immediate selection and deployment of highly qualified personnel
  • Reduced time by eliminating traditional recruitment process
  • Reduced time by eliminating operations set-up due diligence

Outsourced Sales, Operations & Development - Lowers Risk

International expansion requires considerable intellectual and financial capital. Many companies that implement an overseas strategy face tremendous challenges getting it right the first time with regards to local taxation, compliance requirements, understanding the local sales cycles and appropriate sales channels in EMEA. We minimize your risks by providing our expertise to oversee these functions, while optimizing your growth:


  • Zero employee liability risk
  • Elimination of local operations compliance risks
  • No hiring risk as personnel will first be field proven before hired

Outsourced Sales, Operations & Development - Gain Local Expertise

Our comprehensive outsourcing solutions provide clients with immediate local expertise for sales development, operations, and development in EMEA. It's critical that our clients have the right people in place to develop and execute expansion plans:


  • Fulltime, committed, local, proven sales personnel reduces sales cycle
  • Ability to execute locally reduces management travel and time costs
  • Local accounting expertise we will interface with to set up and manage